Coca-Cola

There’s no denying it, Coke ads reign supreme in the marketing world. From the iconic “Share a Coke”" campaign to heartwarming holiday commercials, the company knows how to tug at our heartstrings—and wallets. Muse by Clio dives into the inner workings of Coke’s best campaigns. Get an insider’s look at the people and process behind some of their memorable ads, from creative inspirations to media placements. Got questions, suggestions, or story pitches for us? We’d love to hear from you. Drop us a line.