Each week, Muse sibling Ads of the World curates a selection of breakthrough campaigns from far and wide.
Coca-Cola, 'Epic Night Out'
Created by Ogilvy Singapore for Coca-Cola, this one features superstar rapper F.HERO alongside celebrity gourmet Chef Pom. Plus, so so many spoons!
Roskilde Festival, 'Send Them This Film'
Denmark's &Co./NoA agency wants us to understand that attending the Roskilde Festival is, in fact, a form of charity work.
Samsung, 'Grandma-fluencer'
It's out with the old and in with the ... older? In a delightful twist on influencer marketing, BBDO Bangkok teams up with Samsung to introduce the "Grandma-fluencer." The breezy work touts WIndFree air conditioners for Thailand's Gen Z and Millennials.
Kellogg, 'Mommy Heist'
Kellogg Noodles and Allthingsdibo inspire children to surprise their mothers by preparing an easy Iftar meal.
Icelandair, 'The Polite Tourist Bouncer Returns'
It's a layover, not a vacation! Kubbco and Icelandair check in on the multi-day layover of a business traveler and the ways she spends her time.
Foodco, 'Take a Breakation'
Australia's Foodco and Connecting Plots remind us that no matter how rushed you are, everyone deserves a "breakation" during their day. And we do mean everyone...