Tums and DraftKings Collab on Super Bowl Trivia Contest
Which brand will take home the 2024 Super Clio for the best Super Bowl commercial? We'll find out on Feb. 12.
The only thing guaranteed on Super Bowl Sunday is agita—lots of it.
So, Tums and DraftKings have devised a food-related trivia contest, offering fans the opportunity to win $10,000 and a supply of branded antacids. (Both of which can solve problems on game day and beyond.)
Some of the questions include:
- How many pizzas do you think will be delivered by halftime?
- How many gallons of avocados do you think will be eaten on Super Bowl Sunday?
- Which flavors will have the most screen time in food ads during the second quarter?
- How many minutes of screen time will food ads have in the third quarter?
Fans can test their knowledge at Tums Prop Bites, a free game they can play from now through the Big Game.
Comedian Desus Nice will hype Gen Z and millennial fans via digital and social content, created with Edelman.
"We worked with Edelman’s Gen Z Lab to consider what we really needed from a spokesperson to break through all the noise of the Super Bowl to make our Gen Z and millennial audiences take notice," says Michelle Tucker, EVP, executive creative director at Edelman. "With an authentic brand of humor plus an unmatched love of New York bodegas, sports, and all things pop culture, there was no better spokesperson than Desus Nice."
On-site in Las Vegas, the brand will entertain fans with a food-inspired casino experience featuring Tums playing cards, a salty vs. sweet roulette table—and no doubt lots of product samples.
CLICK HERE to watch all of this year's Super Bowl commercials as they're released.
