Popeyes Shows You a Sneaky Way to Autocorrect Your Dinner Plans
Popeyes keeps pwning pizzas any way it can.
A few weeks back, the restaurant chain "stalked" pizza drivers and gave customers a chance to swap their saucy pies for chicken dinners as part of a free-delivery promotion.
Today, the fast feeder and ad shop GUT intensify their war on round, cheesy Italian cuisine, encouraging fans to "borrow" family members' unlocked phones and set autocorrect to replace the word "pizza" with the phrase "Popeyes instead of pizza."
So, when families debate what to order, and someone texts, "Let's get pizza," it will appear as, "Let's get Popeyes instead of pizza."
Invasive much?
This video explains the hack:
Of course, once pranksters discover how easy it is to hijack someone else's autocorrect, they would never dream of making it spew profanities or assorted other weirdness, just for laughs. Perish the thought!
Users who post screenshots of the properly altered text on social media using the #LoveThatAutocorrect hashtag get $5 off their next Popeyes Family Meal purchase. (Presumably, the offer works just as well if you get someone's permission to change the wording, or do so on your own phone.)
"We know pizza is an easy delivery option for family dinners, and everyone loves pizza, but with the amount that people have been ordering in lately, we thought they might like a fun alternative," says company CMO Bruno Cardinali. "These decisions usually go down in the family group texts, so Popeyes thought this would be a fun way to shake things up."
CREDITS
Client: Popeyes
Fernando Machado – Global Chief Marketing Officer
Bruno Cardinali –Chief Marketing Officer Popeyes North America
Paloma Azulay – Global Chief Marketing Officer
Nicole Alevizos Hurd – Head of Global Brand Marketing
Daniela Chamorro – Marketing Communications Manager
Agency: GUT Agency
Anselmo Ramos – Creative Chairman / Founder
Paulo Fogaca – Chief Operating Officer/Partner
Carmen Rodriguez – Chief Client Officer/ Partner
Juan Javier Peña Plaza – Executive Creative Director/Partner
Ricardo Casal – Executive Creative Director/Partner
Guido Fusetti – Head of Art
Jeffrey Hodgson – Creative Director
Eliana Ferrer – Creative Director
Leila Moussaoui – Associate Creative Director
Willow Ennen – Jr. Art Director
Andrew Gonzalez – Jr. Art Director
Samantha Lemoine – Content Director
Sai He – Senior Copywriter
Christopher Williams – Community Manager
Nefari Steele - Community Manager
Cristina Cornejo Ayala - Creative Manager
Renata Neumann – Head of Production
Alexandra Odriozola – Senior Producer
Aileen Echenique – Business Director
Jennifer Rangel – Account Supervisor
Wilmarie Velez – Account Supervisor
Pablo Rosas – Director of Strategy
William Ramos – Social Strategy Director
Editorial: Cosmo Street
Animator/ Finishing Artist: Nico Cragnolino
Assistant Editor: Edward Schorer
Producers: Tina Evanow and Pamela Cohen
HOP: Marie Mangahas
EP/Managing Partner: Yvette Cobarrubias
Mix: Studio Center
Debbie Manzione - Account Manager
Ryan Dorp – Senior Audio Produccer/Engineer
