Pedro Pascal Lives 'La Vida Más Fina' in His Corona Debut
Pedro Pascal embraces a beachy mindset in his debut for Corona. We think it's safe to say that summer has officially arrived!
From MullenLowe, this work marks the fourth iteration of "La Vida Más Fina" ("The Fine Life”), which broke during the NBA Conference Finals.
In "One Man's Journey," Pascal follows a trail of sand to the seaside. "Even if you leave the beach, it never leaves you," he says.
A pair of :15s in Spanish find Pascal listening to his heart and inviting a couple to join him for dinner and drinks:
"We believe every Corona symbolizes the optimistic feeling you have when you’re on a beach, no matter where you choose to enjoy one," says Matt Lindsay, chief marketing officer at Corona parent Constellation Brands. "Partnering with a talent like Pedro has added a new dimension to our 'La Vida Más Fina' campaign, marking an evolution in tone and bringing a fresh perspective that we hope will inspire people to let go of the stresses of modern life."
