Netflix Releases Viewing Data for the First Time
The streamers have long frustrated producers, actors, writers, journalists—well, pretty much everyone in the entertainment ecosphere, as well as curious viewers—by not sharing viewing data.
But the new post-strike WGA and SAG-AFTRA contracts require the release of such information, and the numbers have arrived.
From Netflix at least.
The biggest streamer of them all has taken a huge step forward in transparency by publishing "What We Watched: A Netflix Engagement Report." This marks the first time the company has issued an analysis with viewing data. The plan is to share stats with the public twice a year going forward.
This first iteration covers January through June of this year, revealing how many hours subscribers across the globe spent watching more than 18,000 Netflix movies and shows.
Season one of The Night Agent ranked No.1, with over 812 million hours viewed. Season two of Ginny & Georgia placed second, with 665.1 million hours.
Season one of Wednesday, Queen Charlotte: A Bridgerton Story and season four of You also placed n the top 10.
If you want to dive into the data, download "What We Watched: A Netflix Engagement Report."
You can also check out this press conference with Netflix co-CEO Ted Sarandos and VP of strategy and analysis Lauren Smith:
