Here are some great campaigns that broke far and wide in recent weeks, curated by Muse sibling Ads of the World.
CIF 'Clearing Plots'
With a nod to the Hollywood cliché of characters not spotting the killer until it's too late, SOKO Brazil poses a tantalizing question: What if the props that populate iconic horror film scenes were cleaned with CIF?
MTN, 'Spice Up Your Mobile Life'
Nigeria's MTN Mobile brings us plenty of happy people and a rocking soundtrack in this high-energy commercial created by Yellow Brick Road:
Naukri, 'For the Ambitious'
Are you a tortoise or a hare? You can't be both. Maybe you should carry a carrot at all times. MullenLowe Lintas explains:
La Favorita, 'One in a Million (Multiverses)'
BeFlamingo takes us on a journey through a kaleidoscope of Ecuadorian flavors. In a universe of infinite possibilities, there is only one perfect destination. La Favorita Grill and Butter is there.
McDonald's, 'Mom's Bed'
McDonald's and Leo Burnett Korea illustrate just how cramped and uncomfortable caregiver beds can be in this moving, thoughtful demonstration:
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