Maximum Effort

Our stories about the agency and insights into its creative projects.

Film & TV

That Time Deadpool & Wolverine Met Heinz Ketchup & Mustard

By David Gianatasio
Film & TV

Dolly Parton, Ryan Reynolds and Rob McElhenney Hype Welcome to Wrexham

By Amy Corr
Ad of the Week

Awesomely Unhinged Bill Shatner Slams Open-Net Salmon Farms

By David Gianatasio
Film & TV

You'll Marvel as Deadpool and Wolverine Bond Over Heineken

By David Gianatasio
Film & TV

Matthew McConaughey Drops His Pants and Plays Pickleball

By Amy Corr
Film & TV

Zillow Channels Disney+ Children's TV Series Bluey

By David Gianatasio
Music

Busta Rhymes and Lil Dicky Throw Down for Dave & Buster's

By David Gianatasio
Film & TV

Ryan Reynolds Peers Not Too Far Into the Future for Mint Mobile

By David Gianatasio
Super Bowl

Anthony Hopkins Dons Wrexham Dragon Suit for Regional SB Ad

By David Gianatasio
Film & TV

Xmas Is Over, So Ryan Reynolds' Mint Mobile Put Santa in Its Ads

By David Gianatasio
Ad of the Week

Ryan Reynolds and His Ugly Xmas Sweater Return for SickKids

By David Gianatasio
Sports

Rob Thomas Joins Ryan Reynolds for Aviation Gin (and Wrexham AFC)

By David Gianatasio
Film & TV

Matthew McConaughey Goes Pantless to Intro Pantalones Tequila

By David Gianatasio
Sports

Jason Kelce's Biggest Fan? It's Jake From State Farm!

By David Gianatasio
Film & TV

Reality-TV Couple Ages Prematurely to Promo Mint Mobile, Golden Bachelor

By David Gianatasio

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