Matthew McConaughey needs no reason to drop trou. And May 3 is "No Pants Day." So, the Hollywood A-lister and his wife Camila rock their bottoms during a pickleball match to celebrate.
A spot from Maximum Effort starts with Matthew wheeling out a beverage cart to mix a pickle margarita with Pantalones Tequila, which the pair founded last year. After a taste, Camila declares it his "best serve of the day."
Then they hit the court, pants coming off.
It's all very SFW, of course.
"We're precious about our tequila, not our pants," says the McConaugheys in press materials. "With the explosion in popularity of tequila, there's a level of snootiness that’s crept into the category. People now talk about tequila the way they talk about wine. While we're all for being passionate about tequila, we wanted to remind people that, above all, it's meant to be fun. That's where the name Pantalones came from and that's why you won't see us wearing any."