How Klick Health Eased the Loneliness for Seniors in Long-Term Care This Holiday
The holidays can be a lonely and isolating time for folks living in long-term care facilities. Three-quarters of residents don't receive any visitors during the holidays, so Klick Health decided to "light the way" for those living at the Tony Stacey Centre for Veterans Care (TSCVC).
The agency decorated the center with more than 25,000 lights, provided live music, and best of all, throngs of visitors.
"We arranged a live event for the residents, a synchronized light show for the center and surrounding neighborhood, and—of course—a live-action, reality-based video shoot," says Rich Levy, CCO of Klick Health. "We wanted everything to be fun and inspiring for the residents and staff. We also knew, if we did our job properly, the shoot would feel invisible to all who attended."
The three-minute video is a sappy one. It starts with footage of residents at TSCVC, a drone shot of the facility and sobering stats that remind those of us with family and friends just how isolating and sad the holiday season can be when you're alone.
Volunteers soon arrive to add the lights, three LED trees, 230 lighting fixtures, a light tunnel, an oversized Santa chair and a hot chocolate stand. More than 200 people attended the event. The video is set to Taylor Ashton's "Light the Way," and for every share on YouTube, Klick Health will donate $1 to Tony Stacey Centre for Veterans Care.
"We hope our video will serve as a reminder for everyone to visit seniors, and shine a light on the important work that long-term care homes do each and every day," Laura Denham, Klick Health's executive creative producer, tells Muse.
CREDITS:
Agency: Klick Health
Chief Creative Officer: Rich Levy
SVP, Executive Creative Producer: Laura Denham
Group Art Supervisor: Kate Maldjian
Group Copy Supervisor: Kristine Brown
Maker: Bernardo dePaulo Romero
VP, Supervising Creative Producer: Jim Chestnutt
Associate Director, Creative Producer: Bailey Babins
Creative Producer: Lauren Ashton
Post Producer: Nadia Blake
Senior Director, Creative Video Production: Colin O'Young
Manager, Creative Video Production: Spencer Brown
VP, Business Affairs: Tamika Knight
Business Affairs Coordinator: Samantha Subryan
Production Company: Noble Content
Lighting & AV Company (Building): Phase 3 AV
Lighting Company (Vignettes): Fortis Consulting
Post-Production Editor: Victor Cohen
Post-Production Color Company: Color Collective
Music: “December” by Taylor Ashton
Music Post-Production: Quiet City Music + Sound
