Finding Character Roles for the Audience Within Marketing Stories

Ian Grody, group creative director at Giant Spoon, believes entertainment marketers are not only responsible for faithfully representing films and series to audiences, but also for giving them a role to play in the worlds of those stories. To Ian, this means defining their parts, purposes, challenges and rewards ...  and then finding a way to explain it all in a way that’s quick, simple and intuitive.

In this edition of the Creative Mentor Series, Ian uses some of the most buzzed-about experiences of late to cover best practices for bringing intricate worlds to life and casting your audiences as the heroes.