Eos Made a Lock for Women's Lotion So Men Will Stop Stealing It
There's a series of viral TikToks that show men moisturizing with Eos' vanilla cashmere lotion. Apparently, women worry such hype will lead to a product shortage. So, the brand and Mischief developed a "Lotion Lock" to address the situation.
Special bottles sport locks that open based on combinations of letters, numbers and emojis (purple devil, broken heart, rocket ship and star). Those interested can visit eoslotionlock.com to snag a free and amazingly secure container.
"Eos spends so much of its time listening to its highly-engaged community. When we saw that men had discovered our body lotion, deep social listening also showed us that women were sharing concerns that this hype would lead to a shortage of a product which is already extremely popular," says Carley Caldas, vice president of brand marketing and media. "The Lotion Lock is our response—safeguarding your product from partners, friends and roommates who want to smell like vanilla cashmere. Because, who wouldn't?"
The product is in prototype phase and will be developed depending on demand. (We bet you'll be seeing more of these next year.)
CREDITS
Eos
Soyoung Kang, Chief Marketing Officer
Carley Caldas, VP, Brand Marketing and Media
Kirby Reynolds, Senior Brand Manager, Content & Social
Laura Bierbaum, VP Public Relations & Corporate Comms
Mischief @ No Fixed Address
Greg Hahn, Co-Founder and CCO
Bianca Guimaraes, Partner & Executive Creative Director
Kevin Mulroy, Partner & Executive Creative Director
Hunter Fine, Creative Director
Marcus Lim, Art Director
Will Dempster, EVP Production
Danielle Balanov, Producer
Elly Lupi, Business Manager
Kerry McKibbin, President & Partner
Kelsey Brown, Account Director
Jeff McCrory, Partner & Head of Strategy
Hannah Newport, Strategy Director
Oliver McAteer, Head of Development & Partner
Production Company: Lobo
Managing Partner Lobo: Luis Ribeiro
Executive Producer Lobo: Su Constantine
Creative Director Lobo: Mateus de Paula Santos
Director: Marco Wey
Head of Production: Marcelo Barbosa
Producer: Vitor David
Post-Production Coordinator: Rosangela Gomes
Post-Production Producer: Melina Prior
Compositing Artist: Leandro Pena
CG Supervisor: Fabio Shigemura
Modeling: Natan Zuanaci
CG Animation: Marco Wey
Lighting & Render: Marco Wey
Motion Graphics Artist: Marccos Chaves
Ingest / Conform / Delivery: Marco Tavares / Isabela Balbo / Fabio Augusto
Color: Letícia Blanco
Music: PB Music Design2
