You'll Marvel as Deadpool and Wolverine Bond Over Heineken
Can any power in the universe end the animosity between Deadpool and Wolverine and bring the Marvel titans together all buddy-buddy?
The chance to star in a Heineken Silver commercial might just do the trick.
Deadpool & Wolverine starring Ryan Reynolds and Hugh Jackman drops on July 26. The duo perform their iconic costumed schtick in the zippy spot below.
Ah, advertising x beer. Are there no fences they can't mend?
Here's a joint statement from Hugh and Ryan:
"One thing that Deadpool and Wolverine can agree on is that Toad is not in anyone’s top 10 mutants. But that’s not why you’re here. The other thing we agree on is that we're happy to be entering the MCU with Heineken Silver. Nothing gets you through the long and frequently confusing days in the multiverse like the crisp and refreshing taste of Heineken Silver."
LePub, BBH USA and Reynolds' Maximum Effort developed the campaign, with Bryan Rowland directing through Loon Productions.
CREDITS
HEINEKEN
CMO Heineken USA: Jonnie Cahill
VP Heineken USA Brand: Borja Salinas Manso
Senior Director Heineken USA Brand: Tonia Mancino
Senior Manager Heineken USA Brand: Joe Conti
Sr. Director Global Heineken Brand: Nabil Nasser
Heineken Global Strategy & Communication Director: Daniela Iebba
Heineken Global Communications Manager: Guilherme De Marchi Retz
LePub
Global CEO Global, CCO Publicis Worldwide: Bruno Bertelli
CCO: Mihnea Gheorghiu
Business Director: Francesca Baldrighi
BBH USA
Group Creative Directors: Sapna Ahluwalia & Yohan Daver
Associate Creative Directors: Greg Bruce & Jack Graham
MARVEL STUDIOS PARTNERSHIPS
EVP, Partnerships, Promotions, Synergy & Events: Lylle Breier
VP, Partnership Management & Operations: Holly Frank
VP, Marketing Partnerships & Promotions: Tina Goss
VP, Marketing Partnerships: Ty Ervin
Director, Creative Marketing Partnerships: Andrew Staub
Writer/Producer, Creative Marketing Partnerships: Evan Aronson
Director, Creative Marketing Partnerships: A.J. Fierro
Director Marketing Partnerships & Promotions: Emily Henley
Senior Manager, Marketing Partnerships & Promotions: Victor Farfan
