Today, we're pleased to publish an insight report on the intersection of data and creativity, a topic that's always critical to marketers and their agencies—and even more so in 2020, as the world has turned ever more digital during the pandemic.
Download the full report of 12 essays at this link.
We're also publishing the dozen pieces as a series of Muse articles over the course of this week. Click through to those below, as they become available:
Editor's Note
Gazing at the Stars, and Looking for Patterns
By Tim Nudd, Muse by Clio
360i
How Data Will Shape the Next Frontier of Creativity
By Menno Kluin and Raig Adolfo
AKQA
Embedding Data in Your Creative Process
By Payam Cherchian
Deloitte Digital/Heat New York
Going Back to Basics: The Value of Values for Creatives
By Nelson Kunkel and Maggie Gross
Droga5
Could Chaos Truly Unite Data and Creativity?
By Christina Suttora
Essence
Evolving the User Experience of Advertising for the Next Era of Data-Driven Creativity
By Garrick Schmitt
The Case for Data-Inspired Creativity in an Age of Change
By Sadie Thoma
HUSH
Data Will Lead The Way: The Future of Experience Design
By David Schwarz
Lightning Orchard
Tracking the New Normal: Data-Led Creativity in a Covid World
By Laura Janness
MediaMonks
Voicing Emotion in an Age of Data-Driven Marketing
By Louise Martens
Data Fuels Creativity, Agility Breeds Relevancy
By Andy Holton
Restaurant Brands International
What We Find at the Intersection of Data and Creativity
By Fernando Machado
Salesforce
Know Your Audience, and Let Data Help Drive Your Storytelling
By Cristina Jones
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