Seven campaigns took home top prizes at the 2024 Clio Music Awards, held last night at NeueHouse Hollywood in Los Angeles.
Winning Grand Clios were: Pepsi for its behind-the-scenes footage of the 2022 Super Bowl halftime show; Electric Theatre Collective for "Cash in Cash out"; The Monkeys New Zealand for "Bagels by BENEE"; Deutsch L.A. for Taco Bell's collab with Doja Cat; Columbia Records for "Harry's House"; The Crystal Creative for a Problemista movie trailer; and Leland for Greenpeace's "Don't Stop."
In addition, Budweiser was named Advertiser of the Year; Spotify In-House was named Agency of the Year; Universal Music Publishing Group won Publisher of the Year; and Columbia was crowned Label of the Year.
Rock legends Pearl Jam and Ozzy Osbourne received special awards, for industry/social impact and lifetime achievement, respectively.
Learn more about all seven Grand Clio campaigns below, and see every winner—including Gold, Silver and Bronze recipients—at clios.com.
Pepsi | 'The Show: California Love'
Entrant Company: PepsiCo In-House Content Studio
Grand Clio: Music Marketing, Film & Video
The initiative takes us behind the scenes of the 2022 Super Bowl Halftime Show, starring Dr. Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige and Eminem. It was a labor of love for everyone involved.
Pharrell | Pharrell, 21 Savage and Tyler, the Creator: 'Cash in Cash out'
Entrant Company: Electric Theatre Collective
Grand Clio: Music Marketing, Film & Video Craft
Impressive VFX and CGI drive Electric Theatre Collective's mix of images and beats. You'll watch multiple times and wonder, "How'd they do that?"
ASB | 'Bagels by BENEE'
Entrant Company: The Monkeys New Zealand
Grand Clio: Use of Music in Advertising, Use of Music in Audio
Art and science collab to create a tool designed to reduce anxiety for young New Zealanders. The song contains frequencies that tell your brain to focus, calm down and fall asleep, while cascading shapes, colors and textures bring the music to life.
Taco Bell | 'Doja Cat: A Contractual Partnership'
Entrant Company: Deutsch L.A.
Grand Clio: Music Marketing, Creative Effectiveness
The removal of Mexican Pizza from Taco Bell's menu left fans reeling—especially Doja Cat. This unlikely "contractual" partnership involved Doja creating a self-consciously awful jingle—and the artist subsequently leaked Taco Bell's Super Bowl ad. Mexican Pizza eventually returned to the menu, with Cat sharing the news on stage at Coachella.
Harry Styles | 'Harry's House'
Entrant Company: Columbia Records
Grand Clio: Music Marketing, Integrated Campaign
The campaign centered on mysterious global print ads that led fans to a very special experience hyping the singer's third album. Ultimately, Harry's House broke multiple streaming records.
A24 | Problemista - Official Trailer
Entrant Company: The Crystal Creative
Grand Clio: Use of Music in Advertising, Use of Music in Trailers & Teasers
The film's teaser follows a toy designer from El Salvador looking to make his dreams come true in the Big Apple. As time on his visa runs out, he finds work with an outcast artist.
Greenpeace | 'Don't Stop'
Entrant Company: Leland
Grand Clio: Use of Music in Advertising, Music Supervision
An update of the classic Fleetwood Mac track delivers a timely message. "The world is suffering some of its deadliest ever heatwaves, wildfires, floods and typhoons. Meanwhile, oil companies are enjoying record profits. It's not too late to stop the fossil fuel party," the video says.
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