Clio Health Innovators: Alessandra Melo, SVP and CD, Saatchi & Saatchi Wellness
Her role involves digging up the human truth behind every campaign her team puts out. For Melo, creativity is not just a career, it's a calling, a force that propels her to challenge limits and drive meaningful change.
How you bring creativity and innovation to your work
Curiosity is our superpower—it's what keeps us sharp and hunting for fresh ideas and ways to shake things up. When we mix curiosity with creativity, every challenge becomes a puzzle to solve. It takes a lot of work to get there, but every setback is a chance to learn and grow. It’s what keeps our work dynamic, always pushing the boundaries of what we thought was possible. Being curious means we’re always on the lookout for new ways to breathe life into our work. With the help of technology, we can break down the barriers of time and space, allowing us to collaborate, experiment and innovate like never before.
About a recent project you're proud of
A project I'm particularly proud of pushed the boundaries of innovation through its use of cutting-edge visual effects. This project allowed me to grow personally and professionally, reaffirming my commitment to making a positive impact through creativity.
What you're most excited about right now in the health space
I'm enthusiastic about the shift towards prioritizing wellness and preventive care over just treating diseases. It's exciting to see more attention being paid to holistic approaches that promote overall well-being, including mental health, nutrition, exercise and lifestyle. This shift not only empowers individuals to take charge of their own health, but also has the potential to reduce the burden on healthcare system.
What it means to you to be selected as a Clio Health Innovator
Being recognized for shaking things up in the health world? That's wild. I guess it just goes to show the power of keeping that kid-like wonder alive in everything you do.
"When Alessandra joined our creative team, she brought with her a powerful energy. She never shies away from speaking her mind to push an idea to be the very best it can be, and always looks for new, creative ways to approach the projects she works on. She pushes her teams to evolve alongside culture and has become our agency's in-house AI leader in a way that is truly worthy of a Clio Health Innovator award."—Brendan Ward, EVP, creative director, Saatchi & Saatchi Wellness
Click here to see all of this year's Clio Health Innovators
