Aviation Museum Devises a New Definition for 'Airhead'

Hey, why is that little cloud following you around? And what's with those teeny-weeny planes buzzing your hairline?

Oh, you're an airhead. Cool.

The Sullenberger Aviation Muse in Charlotte, N.C., seeks to recast the putdown as a descriptor for folks young and old with healthy curiosity about the world of aviation.

Agency Luquire developed the initiative, which manages to feel goofy, memorable and just self-aware enough to entertain.

It works because we all have private passions and interests that zip through our brains and distract us from pop flies, spreadsheets and the sundry other really truly important stuff of life that's so darn vital.

And who doesn't dig planes? Some clever brand should launch a contest with a jet as the prize.