Anthony Hopkins Dons Wrexham Dragon Suit for Regional SB Ad
Which brand will take home the 2024 Super Clio for the best Super Bowl commercial? We'll find out on Feb. 12.
Dueling knighted thespians. That's what the Super Bowl is all about!
First, Sir Patrick Stewart scaled Mount Paramount for a spot in the Big Game's national broadcast.
Now, Sir Anthony Hopkins appears in a live-streamed and regional commercial touting STōK Cold Brew Coffee.
Ol' Hannibal Lecter sinks his teeth into the role of Wrex the Dragon, beloved mascot of Wrexham AFC, the Welch soccer squad co-chaired by Ryan Reynolds and Rob McElhenney.
"Every metamorphosis is demanding," Sir Tony says oh so dramatically in the ad. "But to become this beast, well, that required a little extra kick."
Sir Michael Caine must be cursing his agent right about now. "Dragons! Mountain climbers! I can play that! I'm a knight, dammit! Get me in the game!"
The coffee collab with Hopkins makes sense, as STōK sponsors Wrexham's stadium. Such cobranding is a signature move from Reynolds' Maximum Effort agency, which developed the campaign with director Bryan Rowland.
"The secret is out! For the past few seasons, one of the keys to Wrexham's success has been the singular performance of Wrex the Red Dragon as portrayed by Sir Anthony Hopkins and fueled by STōK Cold Brew Coffee," quip McElhenney and Reynolds in press materials. "Critics have called his performance 'Moving' and 'Heartfelt' as well as 'Surprisingly acrobatic for an 80-year old.' We just call him a legend and are forever grateful."
CLICK HERE to watch all of this year's Big Game commercials as they're released.
